Your Perceptions, or YP, has a 23 year history of combining dedicated and experienced people, innovative technology and proven marketing strategies to grow sales and assure customer satisfaction.
YP is based in Boulder, Colorado.
Founded in 1989, the company started with the invention of never before available electronic portable point of service survey technology called the Point of View Survey System (POVSS). The idea was to replace the limitations and time-consuming procedures required for aper customer surveys. Even now, although computers, PDA's, and touch screens are sometimes used for this purpose, they were not solely designed as a proven, reliable, safe and user-friendly method of data collection and reporting.
In 1997, Your Perceptions expanded services beyond production and sales of the portable survey units into the creation of websites, databases, analytics and e-communications. The evolution occurred because our clients wanted to use the customer feedback they were receiving to enhance communication back to the customer, while developing online marketing strategies to improve sales.
YP today offers a full range of online services helping clients to:
- Design, build and maintain new websites, and re-purpose existing ones, based on customer usage and feedback
- Access their online content to change it using established Open source Content Management Systems (CMS)
- Use analytics to measure the ROI of all online technology investments
- Effectively communicate to customers using one unified smart application called Rockit to email, SMS, post to social media, deliver phone messages
- Preserve and track valuable customer habits and trends and respond to them using CRM, data management and online dashboard reporting
Jim has been with YP since the company's beginnings in 1989. Jim's primary responsibilities are sales, creating and building the company's image, expanding the company's products and growing all market segments.
Throughout his career, spanning 36 years, Jim's clients have included companies as diverse as The Atlanta Braves, Bill & Melinda Gates Foundation, Boulder Community Hospital, Celestial Seasonings Teas, Coors, and The John Elway Foundation. Prior to running YP, Jim owned a Colorado based Marketing Agency for 13 years called Jim Zigarelli & Associates.
He also produced tradeshows and special events as the owner of an Events Production Company associated with his Marketing Agency. Jim also has a public relations background, which included several years at one of the world's premiere firms, Cohn-Wolfe, Atlanta, Georgia in the seventies after graduating from The Newhouse School of Communication at Syracuse University.
Kevin is the CEO and the principal owner of Your Perceptions. Kevin originally invented and created the electronic, portable survey device called the POV2000™ and he led the company to its position as a leader in electronic data collection, which in turn allowed it to diversify into the complete online sales and marketing services company it is today.
Kevin is now partially retired and consults to Your Perceptions on a wide range of issues. Prior to creating POVSS, Kevin was a principal in an international events and marketing company called Sponsored Events.
Kevin currently lives in Denver and has made Colorado his home since the late sixties.